Mobile Text Marketers Use Trumpia’s Quick Response (QR) Code Feature to Grow Their Facebook Fan-Base

Trumpia, the leading solution provider for Multi-Channel Marketing and Messaging, today announced its findings from a recent study, revealing that Quick Response (QR) Code marketing is driving greater customer engagement and response rates for marketers.

The recent study of Trumpia customers reflects that nearly 20 percent are using QR Code marketing. The data also reflects that these customers chose to make QR Code marketing a priority within nine months of their Multi-Channel Marketing program roll-out.

In addition, nearly 40 percent of the top 20 Trumpia users who engage a potential customer with a simple QR Code scan are successfully turning this initial touch point into a mobile marketing database opt-in opportunity.

The research further reflects that a majority of Trumpia users who are using QR Codes are counting on the two-dimensional bar codes to help them build a greater Facebook fan base. With most QR Code scans, these Trumpia users are leading people to join or Like them on the popular social media site. In this way, they are coordinating their SMS text messaging and QR Code marketing efforts with their social media marketing.

The Trumpia study also underscores other industry research. According to Booz & Company/Buddy Media’s recent survey, Campaigns to Capabilities Social Media & Marketing 2011, conducted across more than 100 leading companies, 40 percent said that social media was driving their approach to mobile marketing.

“Research from Trumpia and other industry experts not only indicates that the use of QR Codes is growing at a steady pace – it reflects that mobile text is becoming more social as marketers increasingly create orchestrated campaigns that integrate the codes with Facebook and blogs,” said Ken Rhie, co-founder and CEO of Trumpia. “Our study demonstrates that QR Codes are powerful tools that businesses and organizations can use to turbo-charge their mobile text, social media, email and even radio and TV campaigns. The visually interesting QR Code is just another one of the ways that we at Trumpia are helping businesses of all sizes harness multi-channel marketing to more effectively and affordably improve brand awareness and sales.”

Source: Yahoo News